Clay
Clay is a GTM platform that combines enrichment, AI research, intent signals, and workflows to turn data into action.
Clay
AI-powered GTM data, enrichment, and action in one platform
What is Clay?
How to use Clay?
- 1Create a workspace and connect your CRM or data sources.
- 2Use Claygent, integrations, or the data marketplace to find and enrich company and contact records.
- 3Add signals, filters, and AI formatting to clean and prioritize the data.
- 4Build workflows to route leads, update systems, create audiences, or launch outreach.
- 5Monitor results and iterate on your workflows as data and targets change.
Clay Key Features
- AI research with Claygent
- Multi-provider data enrichment
- Signals and intent tracking
- Workflow automation and conditional logic
- Native sequencer for outreach
- Audience building and ad syncing
- AI formatting and data cleanup
- CRM and system integrations
- Data marketplace with 150+ providers
- Salesforce-focused automation
Clay Use Cases
- Outbound prospecting
- CRM enrichment and maintenance
- Account research
- ABM audience creation
- Inbound lead routing
- Territory planning
- Rep assist
- TAM sourcing
- Reverse ETL workflows
- Ad audience syncing
Clay Pricing & Free Credits
Clay currently operates on a Free, Free Trial, Paid, Custom Pricing model.
Clay Pros & Cons
Pros
- Combines enrichment, AI research, and workflow automation in one platform
- Large provider network with 150+ data sources
- Useful for sales, marketing, and RevOps teams
- Supports CRM updates, audiences, and outreach actions
- Enterprise-grade security and compliance claims
Cons
- Pricing details are not fully transparent on the homepage
- Best suited to GTM teams rather than general business users
- Can require setup and workflow design to get full value
What is Clay best for?
- GTM teams
- Sales operations
- Revenue operations
- Demand generation teams
- Outbound sales teams
- Marketing operations
- RevOps leaders
Clay FAQ
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